Juul Wanted to Disrupt Big Tobacco. Instead It Created an Epidemic of Addiction.

https://ift.tt/eA8V8J

In “The Devil’s Playbook,” Lauren Etter tells the story of the rise and fall of the start-up that tried to upend the cigarette industry.

via NYT > Books https://www.nytimes.com/2021/05/25/books/review/the-devils-playbook-lauren-etter.html